Contact Us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. 

67 Merchants Row
Rutland, VT, 05701
United States

(802) 417-1528

Rutland Area Farm and Food Link (RAFFL) promotes local food knowledge, production and market opportunities for farmers and community members throughout our region.

RAFFL Updates

News, cooking tips, recipes, and more from the Rutland Area Farm and Food Link.

University of Kentucky Study Shows "Sampling Impacts Purchases at Farmers Markets"


A University of Kentucky study has shown that "when vendors offered samples at their farmers UK_ag_extensionmarket booths, they saw an immediate effect on what customers purchased. [Their survey] determined that 55 percent of respondents purchased the sampled product the same day, though they had not originally planned to do so." Miranda Hileman, who worked on the study along with Dr. Timothy Woods, noted that some producers cited uncertainty about the benefits of sampling as a reason for not providing samples at farmers market. The study's findings may help incentivize those skeptical vendors to trial sampling their products at market.

Sampling at markets and stores can be a great way for new farmers to promote their product and gain recognition.

The U. Kentucky researchers have put together "A Practical Guide for Farmers Market Vendors: Best Practices for Sampling at Farmers Markets" which is available in its entirety online.

Londa Nwadike, UVM Extension's Food Safety Specialist, has put together a fact sheet on "General Food Safety Practices, Providing Samples, Selling Fresh Produce" as part of her "Food Safety for Farmers Market Vendors Series."

Note: The University of Kentucky publication references the need for a certification for providing samples at farmers markets, in Vermont no certification is required although certain food safety precautions are required and they are outlined in Londa's fact sheet.