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67 Merchants Row
Rutland, VT, 05701
United States

(802) 417-1528

Rutland Area Farm and Food Link (RAFFL) promotes local food knowledge, production and market opportunities for farmers and community members throughout our region.

What's Growin' On

An online community of farmers in the Rutland region hosted by the Rutland Area Farm and Food Link

UVM Extension New Farmer Project: Farm Pricing Webinar and Intensive Clinic on Direct Market Pricing

Kristin Smith

Learn how to set the "right" price for your products. We'll explore practical approaches to cost-based pricing, and learn how to integrate market information — what your competitors are charging — and your own profit goals in your pricing decisions. Participants will learn how to use the new, online Vermont Direct Price Reporting tool to get a snapshot of market conditions, and growers will share their approaches to integrating production costs, market information and farm goals into their pricing strategies. Participants in this webinar will be eligible for small-group pricing clinics and farmer-to-farmer mentoring in March through the UVM Extension Vermont Direct Market Price Project Upcoming Webinar: Pricing for Profit, 7 pm EST, February 21, 2012

If you have Internet access and can hear sound through your computer, you should be able to participate or watch recordings regardless of the type of computer or operating system you use. A broadband connection to the Internet is helpful but not required.  All webinars are recorded and made available for later viewing.  You can find our webinar archive on our webinar webpage.

Click on the title of the webinar to link to the webinar. If this is the first time you're participating in a webinar using the Blackboard Collaborate/Elluminate platform, please visit the link to your webinar an hour or two earlier so that you can pre-configure your computer for webinar participation. For more information, please contact the UVM Extension New Farmer Project by e-mailing newfarmer@uvm.edu or calling 802-223-2389.

If you require accommodations to participate in a webinar, please contact Mary Peabody at least seven days before the webinar you want to participate in, so we may assist you. Call 802-223-2389 or 1-866-860-1382 (toll-free in Vt.) or email mary.peabody@uvm.edu.

Upcoming Intensive Clinics: Direct Market Pricing Strategy These FREE one-day clinics will provide hands-on opportunities to learn about various cost-based pricing techniques using your own production and financial data. Participants will also explore market placement and promotion considerations related to the price points you want to achieve. Follow-up mentoring and technical assistance will be available. Pre-registration is required! March 15, March 20.  Register at http://www.uvm.edu/farmpricing/sign-2012-pricing-clinics.

The Vermont Direct Market Pricing Project is an initiative of UVM Extension, in partnership with: the Vermont Vegetable and Berry Growers Association; the Northeast Organic Farming Association of Vermont (NOFA-VT); and the Vermont Farmers’ Market Association. The goals of the Direct Market Pricing Project are to help farmers share information about what they charge at direct markets (farmstands, farmers’ markets, etc) for farm products and to provide education about farm pricing strategies.  With this information farmers can set prices that are fair to consumers while supporting farm profitability. Through the online Direct Market Price Report, online information and resources, and in-person workshops and clinics, the Project aims to support long-term farm viability.

Funding for this project was provided by the  Northeast Center for Risk Management Education, the USDA National Institute of Food and Agriculture, with Additional support provided by High Mowing Organic Seeds. For more information visit www.uvm.edu/farmpricing. Email directmarketpricing@uvm.edu, or call 802-223-2389 x204

University of Vermont Extension and U.S. Department of Agriculture, cooperating, offer education and employment to everyone without regard to race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, and marital or familial status.

-- Jessie Schmidt Coordinator for Community & Agriculture Programs

UVM Extension 617 Comstock Road, Suite 5 Berlin, VT  05602-9194

Phone:  802-223-2389 extension 203 or tollfree: 866-860-1382 extension 203 Fax:    802-223-6500 E-mail: jessica.a.schmidt@uvm.edu www.uvm.edu/extension