Farm & Agriculture Resources for Media (FARM), is an innovative venture from the National Sustainable Agriculture Coalition (NSAC) that connects journalists with farmers and NSAC member organizations. FARM provides free tools and training for farmers to share their stories effectively with the press. Three key elements of the free FARM toolkit include:
- Media & Public Relations Tool Kit for Farmers Downloadable materials that provide practical tips and tactics for generating media coverage, including identifying your compelling story and writing a press release. Materials also include a sample farm media kit with starter templates.
- Media Training for Farmers Webinar One hour session providing media tips enhanced with examples of farmers who successfully use these strategies.
- NSAC FARM Database If you are a farmer, join this internal NSAC database of farmers in sustainable agriculture who are available to reply to media inquiries as they come up specific to a farmer’s background and business.
NSAC is particularly interested in connecting with farmers who have used and can speak about their experiences with various federal programs that champion sustainable agriculture like the Sustainable Agriculture Research and Education Program, the Value Added Producer Grant Program, the Conservation Stewardship Program, and USDA beginning farmer programs.
Lisa Kivirist is coordinating FARM for NSAC and welcomes your ideas and suggestions – sent them to email@example.com.